If you are an outstanding Search Engine Campaign Manager with experience optimizing campaigns and looking to join a great team and exercise your skills working with a major client, look no further. We are Firewood Marketing. We value great work. We help drive our clients’ goals and success. And we are looking for a Search Engine Campaign Manager to match our high energy, drive and integrity while working with one of our clients, a large tech company in the Peninsula.
This position will manage and optimize paid search (PPC) campaigns in the Adwords interface. The ideal candidate will be a disciplined, organized and project management oriented individual. This is an opportunity to work with a lead technology company in launching high visibility projects with a worldwide reach. It will also provide an opportunity to learn and hone in your skills in the most effective SEM tools in the market.
Responsibilities
- Develop and tactically execute online customer acquisition strategies and campaigns for our client’s products
- Drive and execute large scale paid search (PPC) campaigns in the AdWords interface
- Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting
- Coordinate appropriately across other channels to ensure smooth integration of online advertising into our client’s overall acquisition strategy
- Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).
- Work closely with Product Marketing Managers to help drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program development.
Requirements
- Bachelor’s degree preferred with strong performance in undergraduate coursework and demonstrated analytical success
- At least 4 years of experience in Google Adwords platform
- Knowledge of DoubleClick and Google Display Networks a big plus
- Knowledge of Ad Servers, campaign optimization tools, and/or online tracking technology preferred
- Knowledge and proven experience creating, executing and continually optimizing successful paid search marketing campaigns
- Exceptional ability to communicate cross-functionally within a highly energetic team
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
- Comfortable speaking about and presenting data
- Comfortable dealing with ambiguity
- Proactive, disciplined, organized, self-starter and highly motivated