If you are an outstanding Data Analyst with experience managing marketing campaigns, looking to join a great team and exercise your skills working with a major client, look no further. We are looking for a Marketing Data Analyst, an analytical storyteller. Someone who can look at campaign data and see meaning, insights, ideas. You’ll be an integral part of our client’s acquisition marketing team, working with different areas to understand the impact each channel has in the acquisition flow, and create a robust marketing attribution model.
Responsibilities
- Create dashboards to measure the impact of all the acquisition strategies in place. You’ll use Google Analytics, DoubleClick and other information sources for this.
- Analyze information and drive insights and suggestions to make initiatives more efficient and effective.
- Will also work on AdWords campaign implementation projects, specially related to online video.
Minimum qualifications
- BA/BS degree or equivalent practical experience.
- 2+ years experience in marketing analytics and brand metrics for multiple clients. Data mining skills are required.
- AdWords experience is a plus.
- Strong business acumen. Ability to use data to drive actionable insights.
Preferred qualifications
- Degree in engineering/science/MBA or related disciplines.
- Ability to think strategically, execute effectively, and deliver high quality work against tight deadlines.
- 4+ years of solid experience in digital marketing.
- Proficient in SQL or equivalent is a must. R is a big plus.
- Distinctive problem-solving, strategic and analytical capabilities.
- Startup attitude and a passion for building new products and businesses.
- Strong writing and communication skills.