Google AdWords Community

GoogleAnalytics_portfolio

UX/UI Strategy, Community Re-Design Planning, Creative Development, Onboarding Training

Google’s AdWords Community, a public forum serving an international community of AdWords users in eight plus languages, wanted to bring their website up-to-date with a new design and address UX issues to more fully engage their base. Firewood led strategy and creative development to refresh the site, working with thought leaders at Google, active members of the online community, and development partners to make the process seamless from concept through implementation and onboarding of users to the new platform.