ShopStyle Catalog

Shopstyle_portfolio

Circulation Planning, Data Acquisition and Management, Content Strategy, Creative Development, Merchandising, Pagination, Photography, Print and Mail Management, Performance Analytics

ShopStyle, a leading fashion destination and search engine, approached Firewood to help them broaden their awareness and reinforce their position as the go-to resource for the best in fashion, beauty, style and home. Firewood developed a multi-page lookbook featuring key merchandise and inspirational product/trend stories relevant to their customer’s shopping needs and lifestyle aspirations. We incorporated innovative tracking mechanisms through which we could determine the impact that this offline vehicle had on online traffic generation.