Thumbtack Acquisition

Thumbtack_DMail_portfolio

Strategy, Offline DM Creative Development, Print and Mail Management, Data Acquisition and Management, Performance Analytics

Thumbtack is an online marketplace that helps consumers connect with local professional service providers. As a both a new company and concept, they needed to generate awareness, educate and motivate targeted small business decision makers--many of whom are not digital natives--to use Thumbtack to market their services. We used direct mail, a familiar “low tech” channel, and incorporated highly targeted imagery, personalization and testimonials to introduce Thumbtack to prospective small business owners. Responses rates have been strong, and direct mail continues to be the primary acquisition channel for this target.