A veteran copywriter, Jesse Ratner’s facility with the English language may have something to do with a childhood fascination with interjections, a high-school obsession with the sentence diagram or a stint as the Hollywood sales rep for the Los Angeles Times during the Clinton impeachment. Despite all this, following early creative success writing taglines for popular, mid-90s movies—including Saving Private Ryan, Runaway Bride and The Talented Mr. Ripley—Jesse now combines his singular experience in entertainment with significant creative experience at Google, eBay, Logitech, Informatica, SunPower, Speck and many, many others to bring a little Hollywood to high-tech.